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Marketing & Communications · Job description

Head of Event Marketing

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. In the GCC market, this role is actively hired across Saudi with 2 recent postings.

GCC postings
2
Active markets
1
Typical experience
—
In brief

A Head of Event Marketing in the GCC region requires communication, leadership, negotiation, social media, digital marketing. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. This role is in demand.

Salary snapshot

What a Head of Event Marketing earns in the UAE

Median monthly gross in AED for a mid-level Head of Event Marketing. See the full breakdown by country and seniority.

25th percentile
18,000
Median
27,000
75th percentile
39,000
See salary ranges →
Key responsibilities
  • 01LEADERSHIP Recommend team structures and delivery solutions based on
  • 02Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • 03Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • 04Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • 05Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • 06Compile lists describing product or service offerings.
  • 07Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • 08Consult with product development personnel on product specifications, such as design, color, or packaging.
  • 09Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • 10Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • 11Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • 12Initiate market research studies, or analyze their findings.
Required qualifications
  • — agreed reports during and post campaign to monitor channel effectiveness and ROI Use recommended campaign analytics dashboards to monitor performance Build a culture of testing and metrics
  • — driven decision
Education requirements
  • — MBA

Required skills

communicationleadershipnegotiationsocial mediadigital marketinggitexcelteamwork

Preferred skills

analyticalpresentationplcReading ComprehensionActive ListeningWritingSpeakingCritical ThinkingActive LearningLearning StrategiesMonitoringSocial Perceptiveness

Tools & technologies

gitteamsexcelAdobe AcrobatAdobe Acrobat ReaderAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAdSense TrackerAEC Software FastTrack ScheduleAirtableAmazon Redshift

Hiring companies we see

  • Tahaluf
  • Informa PLC

Hired across

  • saudi
FAQ

  • What does a Head of Event Marketing do in the GCC?

    A Head of Event Marketing in the GCC performs core duties related to communication, leadership, negotiation, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Head of Event Marketing?

    Typically an MBA is required, with relevant experience of experience in the field.

  • What is the demand for Head of Event Marketing in the GCC?

    The role is actively hired across Saudi, with consistent demand from both local and multinational employers.

  • What skills are needed for a Head of Event Marketing role?

    Key skills include communication, leadership, negotiation, social media, digital marketing, Git, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Head of Event Marketing in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.

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